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        What is IQOS?

        IQOS offers real alternatives to cigarettes that deliver taste satisfaction and switching to IQOS completely presents less risk to your health than continuing to smoke* With science-backed innovation and support at every step, IQOS goes further to guide you on your journey to leave cigarettes behind for good. 

        IQOS heated tobacco devices are a satisfying alternative to smoking that have helped millions of adult smokers who would otherwise continue to smoke. Unlike vaping, our range of heated tobacco devices heat real tobacco to deliver an authentic taste. We use our innovative SMARTCORE INDUCTION TECHNOLOGY to heat the tobacco, without burning. IQOS provides real tobacco taste and satisfaction, while emitting on average 95% less harmful chemicals compared to cigarettes.** 

        Backed by extensive research and clinical trials, our products are known for world class design and trusted quality you can rely on.

        Discover our full range of IQOS ILUMA heated tobacco devices.

        Shop IQOS Starter Kits

        IQOS Iluma Starter Kits

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        IQOS Devices

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        The Benefits:

         

        IQOS 95% less harmful chemicalIQOS Save Up to £3,000 a yearIQOS Real Tobacco Taste

         

         

         

         The Technology:

         

        The IQOS Technology

         

         

         

         

        Important information

        This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.

        It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free and provides nicotine, which is addictive.

        †Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

        **95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  See Important Information on IQOS.com

        *** Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.

         

        † Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022

        * ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on iqos.com

        ** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

        ^/***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.