Every IVG Pro 12 pod flavour ranked & tiered

The IVG Pro 12 launched with around 15 flavours and the range has roughly doubled since then with the 2025-26 expansion. Thirty-plus options is more than any single counter conversation can usefully cover, which is why we put this page together: a tiered ranking so a customer asking "which one do I get" gets a useful answer in under a minute. The ranking isn't from us personally taste-testing every flavour for two weeks each (that would take a year and we'd ruin our palates); it's based on what actually sells at our Berwick Street counter, what customers come back to buy a second and third time, and which ones get returned or never re-ordered.

This page covers four things. The top three flavours overall as a podium, with full writeups on why each earns its placement. The full S-through-D tier list showing where each of the 30+ flavours sits in our ranking, with brief tier notes. The family-by-family breakdown grouping flavours by category (icy, soda, fruit medley, mint, classic) with our top pick from each family. And practical buying guidance for first-time customers and for vapers wanting to expand beyond the obvious bestsellers.

Important caveat: flavour preferences are personal. Someone who loves Cherry Ice may hate Banana Ice; someone who finds Strawberry Watermelon perfect may find Tobacco unpleasant. Our ranking is an average of customer behaviour, not a universal verdict. Use it as a starting point, then experiment. The 3-for-£15 refill multibuy at our counter is the cheapest way to try three different flavours without committing to one.

"Strawberry Watermelon is the flavour we hand to a customer when they're undecided. It's not the most exciting pick, it's not the most original, but it has the broadest appeal of any bottle in the range. Almost no-one actively dislikes it."

Why these three lead the field

Three different reasons. Strawberry Watermelon wins on broadness: it's the flavour least likely to be returned by a first-time customer, which is what makes it a defensible recommendation when you don't know what someone else's palate prefers. The flavour profile is broad enough that customers who normally prefer berries will find the strawberry, customers who prefer melons will find the watermelon, and customers who like candy notes will find the bubblegum. Few people love it intensely; almost no-one hates it. That broad-appeal pattern is unusual and valuable.

Blue Sour Raspberry wins on intensity. The customers who buy this flavour second and third time round don't switch to anything else; it has the highest repeat-purchase rate in the entire range despite being more polarising. The genuine sour edge, rather than just "sweet candy raspberry", differentiates it from the dozens of similarly-named blue raspberry vapes on the UK market. If you've tried other blue raspberry flavours and found them shallow, this one has actual character.

Lemon Lime wins on craft. IVG's R&D team has historically been better at citrus than many of their competitors, and this is the bottle that earns it the strongest reputation. Bright top-notes that don't fade after the first week, a balanced lemon-to-lime ratio that doesn't tip into either, and a finish that's clean rather than syrupy. The reviewer at misteliquid.co.uk who tested 15 IVG Pro 12 pods picked this as their personal favourite from the whole range, and we agree.

The hierarchy explained, briefly

S-tier (3 flavours) are the ones we'd hand to a stranger asking "which is best" without further questioning. They've earned this through sales volume and repeat-purchase data; they don't get there by being our personal favourites. A-tier (7 flavours) are the bottles we recommend for the customer's second purchase, after they've tried something from S-tier and want variety. Each delivers consistently on its named profile.

B-tier (12 flavours) is the bulk of the range: bottles that are competently made, taste like they should, but lack a single distinguishing feature that pushes them up the list. Most of the ice variants live here; they're fine if you specifically want that fruit-plus-ice profile, but Pineapple Ice or Strawberry Ice in A-tier do the job better. C-tier (5 flavours) are niche picks: not bad, but not appealing to most palates. Tobacco lands here despite being well-crafted because most ex-smokers we serve actually prefer non-tobacco flavours; the science backs this too.

One unusual feature of the IVG Pro 12 range: nothing in the current lineup earns a "hard skip". We've sold and re-sold every flavour to genuinely satisfied customers, even the C-tier ones. That's unusual for a 30-flavour range; most expanded lineups have some clear underperformers. IVG's quality control on flavour development has been consistent across the expansion, which is part of why the brand sits where it does in the UK pod-kit market.

Buying guidance for first-time IVG Pro 12 customers

If you're picking your first pod-and-refill set: start with Strawberry Watermelon if you have no strong preference, or pick a top-tier from your preferred family using the breakdown above. The 3-for-£15 multibuy at our counter (and on the website) is the cheapest way to try a small range without committing to one. Suggested first trio: Strawberry Watermelon plus Lemon Lime plus one A-tier pick from a different family (Pineapple Ice if you want some cooling, Kiwi Passionfruit Guava if you want tropical, Classic Menthol if you came from menthol cigarettes).

If you've tried IVG before in another format (the IVG 2400 disposables, or IVG Bar Salts in 10ml bottles), flavours don't always translate identically across formats. The Pro 12 versions are reformulated for the larger 12ml capacity and the auto-feed mesh coil, so even if you've tried IVG Strawberry Watermelon as a disposable, the Pro 12 version is subtly different (most reviewers note it's slightly cleaner). Don't assume; treat the Pro 12 lineup as its own range.

The lower-strength flavour subset

Only 10 of the 30+ flavours come in 10mg and 0mg strengths: Blue Raspberry Ice, Blue Sour Raspberry, Classic Menthol, Fizzy Cherry, Lemon Lime, Pineapple Ice, Red Sour Raspberry, Strawberry Ice, Strawberry Raspberry Cherry, and Strawberry Watermelon. If you're tapering down nicotine over time, plan your favourite from this list rather than the full 30. Three of our S/A-tier picks are in this group (Strawberry Watermelon, Blue Sour Raspberry, Lemon Lime), so you don't lose much.

The short version

• Top three: Strawberry Watermelon (1st), Blue Sour Raspberry (2nd), Lemon Lime (3rd).
• S-tier (must-try): 3 flavours, the podium.
• A-tier (reliable): 7 flavours covering most family categories.
• B-tier (competent): 12 flavours, mostly the ice variants and lesser-bought fruit blends.
• C-tier (niche): 5 flavours including Tobacco and the more polarising mint-fruit hybrids.
• Lower nicotine: Only 10 of 30+ available in 10mg/0mg.
• First trio: Strawberry Watermelon, Lemon Lime, plus one A-tier from a different family.